If that wasn’t enough, Google may also be eliminating Cookies later this year impacting Analytics and Ads.Ĭombined, these changes will quickly and dramatically change the way dealerships can target potential buyers, manage digital advertising, generate digital leads, and attribute sales. Later this year, changes in iOS14 will all but eliminate the ability for dealerships to track and retarget mobile website visitors – nearly 95% of all web traffic. More on that below, but this isn’t the only change that is impacting digital advertising.
The biggest change is that Facebook Marketplace Partners will no longer be able to push inventory into the Facebook Marketplace using a catalog (feed). Facebook announced today new features and changes to automotive advertising that are intended to empower auto dealers, reduce reliance on other third-party marketplaces, and ultimately improve the end-user experience by connecting buyers more directly with dealerships.
0 kommentar(er)
